Built by the team behind AIM · clients include
AIM 360 watches your whole customer base, payments, usage and support, and tells you who is about to leave, who is ready to grow, and what to do about it. Built for subscription businesses with thousands of customers and no customer success team.
Your billing system knows who stopped paying. Your product knows who stopped logging in. Support knows who is frustrated. Nobody puts the three together, so the first time you notice a customer leaving is the cancellation email.
The retry ran twice, failed twice, and the account went quiet. Finance sees a number. Nobody sees a customer.
Still paying, no longer using. This is the customer who cancels the day the annual renewal hits their card.
Each one was closed and rated. Nobody read them next to each other.
Each of these on its own is noise. Together, it is a customer walking out, and you had weeks to do something about it.
Data goes in, an overview comes out, signals fire, plays run, and the result gets measured. Then it runs again.
CRM, billing, product usage and support. We start with three CSV files, so there is no IT project standing between you and your first signals. Integrations with HubSpot, Stripe and the rest follow once the loop is proven on your data.
New, active, dormant, at risk, churned. Revenue per customer, lifetime value, failed payments, late payers, per segment, per plan, per location. The view your board asks for and your team currently builds by hand in a spreadsheet.
Fifteen signals, built around five questions every customer answers with their behaviour. Each signal comes with the evidence behind it, a confidence score and a suggested next step. Silence counts too: a customer who stopped doing something is a signal in itself.
A signal becomes a play: a save flow, an upgrade nudge, a payment retry with a human touch, a check-in, sent to whoever owns it. You approve, the play runs. Every play is measured against a holdout group, so you see retained revenue, not dashboard activity.
Fifteen core signals, three per question. Kept deliberately light. Extra signal packs come later, for the businesses that need them.
The AIM team sets AIM 360 up inside your business: the data, the signals, the plays, the people who own them. You do not buy a tool, you get a working retention engine. That is the difference between software that sits there and software that moves revenue.
A share of at-risk customers gets no play. The rest do. The gap between the two groups is the result, in euros. If a play does nothing, you will know, and so will we.
Ten thousand customers, sixty thousand, more. No customer success team can work a list that size by hand. AIM 360 finds the two hundred who need a human this week.
Customers, payments, events. Export them from the systems you already have and the first overview is live. Integrations come after, once you have seen what the signals find.
Mobility, self-storage and a consumer transport platform. Between them, tens of thousands of customers and no CSM team. They get the product free while we build it. A small number of extra beta seats opens this autumn.
Private beta runs this autumn with a small group. General availability comes after the beta shows two things: the signals fire correctly on real customer data, and the plays move revenue against a holdout. We will not open it up before that.
Three exports to start: your customers, their payments, and their events (logins, usage, support tickets). CSV is fine. Once the overview is live on those, we connect the source systems directly, HubSpot, Stripe, your support desk, your warehouse.
A data processing agreement is signed before anything moves, and the data stays under your ownership. Hosting location, encryption and access controls are confirmed with each beta customer before any data moves.
Beta customers pay nothing during the build. At launch, the model is a one-off activation fee, a monthly platform fee tiered on the size of your customer base, and a capped success fee on retained and expansion revenue that AIM 360 can attribute. Founding customers lock their rate before launch.
A dashboard tells you churn went up last month. AIM 360 tells you which two hundred customers are about to leave this month, why, and sends the save play to the person who owns it. Then it measures whether the play worked.
AIM is an Amsterdam CX and retention consultancy that works embedded inside subscription businesses, onboarding, activation, early-life retention, for SaaS, fintech and marketplaces. Founded by Emilie Oostenbroek after seven years at Adyen. Every pattern in AIM 360 comes from that work: the signals we kept building by hand for clients, now built once.
Join the waiting list and we will show you, on your own numbers, how many of them you could still keep.